Supplements as the ultimate quiet luxury
Blue Essentials is more than just a wellness retailer. It’s a movement to redefine what it means to take supplements. We aspire to elevate supplements to the same level as style or skincare — refined, curated and deeply personal. This means providing best-in-class brands the premium platform they deserve.
Redefining the way we shop wellness
We strive to become Europe’s go-to destination for premium supplements — curating trusted global brands and simplifying the way customers discover, choose, and purchase their wellness essentials. We see a highly discerning customer base in Europe, especially in our home base Switzerland, that is ready to invest in their health but underserved by the current market.
Supplements are for everyone — not just the biohackers
We are committed to bringing the best global supplement brands to our customers. Our goal is to guide people toward optimal health by cutting through the noise and making supplements simple to choose, use and trust. At Blue Essentials, we also believe in long-term health over quick fixes — a supplement won't change your life, but it can help you build a healthier one.
Not just a name — a mindset
At Blue Essentials, we turn product into lifestyle. Inspired by the longevity of the Blue Zones, Blue symbolizes vitality and a life well lived, while Essentials reflects our belief in focusing on what truly moves the needle — effective formulas, trusted brands, and quality over quantity. Supplements become something you look forward to, not just something you take.
A note about our Founder
After moving from London to Zurich, Pauline discovered that the premium health and wellness products she relied on were impossible to find locally. Friends and family shared the same frustration. This became the starting point for Blue Essentials: to bring customers the best global products, carefully selected for quality, efficacy and value.
Consistency beats perfection
At Blue Essentials, we believe in incorporating healthy habits into daily life, rather than striving for a strict, perfect routine. It's about making small, sustainable changes that promote wellbeing and longevity, rather than focusing on extreme measures. The key is to find enjoyable ways to integrate healthy behaviours into your existing routine, making it a sustainable and fulfilling lifestyle choice.
This is the Blue Standard
We believe in empowering our customers on their health journey with supplements you can trust. Every product we sell is carefully chosen to meet our high standards of safety, effectiveness, and value.